​Discovery Communications upped Victoria Lowell to executive vice president of marketing for TLC and Animal Planet on Monday.

Lowell, who has been with the company since 2000, will report to Marjorie Kaplan, the group president for the two channels.

Before her promotion, Lowell had been senior vice president of marketing at Animal Planet and Science Channel.

“Vicki has been a trusted partner to me, having led Animal Planet’s brand transformation, including the “Surprisingly Human” campaign and tagline,” says Kaplan. “She’s a creative, collaborative and strategic marketer whose unparalleled passion is infused into every thing she touches.”

Lowell spearheaded work on several Animal Planet launches, including “River Monsters,” “Whale Wars,” “Finding Bigfoot,” and “Treehouse Masters.” Before Animal Planet, she served as vice president of marketing and communications for the Discovery Health Channel and FitTV.

Prior to joining the television industry, Lowell was the marketing director for Cover Girl Cosmetics, overseeing the re-launch of the “Easy. Breezy. Beautiful.” campaign.

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