As promised, ViacomCBS has expanded streaming service CBS All Access, adding more than 3,500 episodes of television from ViacomCBS-owned cable networks BET, Comedy Central, MTV, Nickelodeon and Smithsonian Channel.
As part of the expansion, the service also is adding originals, including kids’ series Kamp Koral, the first spinoff from Nickelodeon’s SpongeBob SquarePants. CBS All Access also will be the exclusive home to The SpongeBob Movie: Sponge on the Run early next year.
The service also began rolling out a new user interface across all major device platforms on Thursday with enhanced personalization and discovery features, including advanced recommendations, curated homepages, new content categories and central hubs.
“As the first network to market with a branded direct-to-consumer service more than five years ago, we have the advantage and experience of building it from the ground up, establishing distribution points across all major platforms, creating a service with high user engagement and low churn, and crafting a robust slate of exclusive originals from which we continue to build,” said Marc DeBevoise, chief digital officer, ViacomCBS and president and chief executive officer, ViacomCBS Digital, in a statement. “By bringing the valuable IP and creative capabilities from across ViacomCBS together in one product, we will deliver to consumers a compelling and differentiated service with something for everyone across news, live sports and on-demand entertainment in every genre.”
Looking ahead, ViacomCBS plans to grow CBS All Access’ program offering to include more than 30,000 episodes of television as well as movies from ViacomCBS library. It also plans to continue developing and producing original series for the service.
In addition, CBS All Access will offer live programming, including live sports.
The full and rebranded service will debut in early 2021.