Craigslist’s “Missed Connections” encourages couples to find each other after brief initial meetings or botched introductions. VH1 took that idea one step further in a branded video project, asking people: “If you had a chance to do it all over again, would you choose to do it differently?”
One woman definitely would. Daniela says she met a guy in a Brooklyn laundromat, but complications arose when they tried to exchange information. VH1 found her Missed Connection post, contacted her and re-created the scenario (with a much happier ending).
VH1’s branded video (above) was created in part to promote its upcoming series, Hindsight, set to premiere Jan. 7, which follows the story of a woman who goes all the way back to the 1990s to change one big decision that she believes set her on the wrong path.
CREDITS:
Agency: Mistress
Client: VH1
Partner/Creative Director: Damien Eley
Creative Team: Megan Nakazawa & Emily Owens
Sr. Brand Manager: Rebecca Conrad
Producer: Dave Horowitz
Director: Joey Garfield
Production Company: Ghost Robot
Post Production Company: Bastard Production
Editor: Daniel Shepard
Choreographer: Ani Taj
Client Director: Tor Edwards
Creative Manager: Garianne Diaz
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