Today, “Ad Age” ranked a top 10 list for the “Early-Adopter Brands That Are First to Try New Technology.” Of the 10, USA Network stands out as the sole TV brand to make the grade.
USA Network has built quite the reputation as a leader in social TV platforms. This summer, the cable net has made moves with “Suits,” launching a partnership with Birchbox, an integration with dating app Tinder and a multiplatform legal game with big-name sponsor Lexus, “Suits Recruits: Class Action.”
And that’s just one show. USA Network has made a name for itself in the summer cable space, and promotes each show like a big fall launch. For spy thriller “Covert Affairs,” the network continues to engage fans off air through Twitter promotions and a web prequel, “Sights Unseen.” Its veteran comedy, “Psych,” is also ahead of the game, social media wise, involving fans on plot line and episode decisions for its final season. And this doesn’t even count USA Network’s all-around social integration, USA Sync.
The dedication to digital and social media as well as its willingness to try new things (Birchbox, Tinder, etc.) are what got USA on this list, but other brands out there are making great strides in getting new technology out there and utilizing it for themselves. Other companies on the list are: GE, Pepsi, Burberry, Oreo, American Express, Purina, Audi, Starbucks and Taco Bell. They are lauded for their early (and successful) use of sites and tech like Tumblr, Pinterest, Vine and Square.
Check out Ad Age’s full list and analysis here.
Tags: