Univision’s upfront presentation Tuesday was a star-studded affair, with Former President Bill Clinton and Ricky Martin headlining the affair.
Clinton helped to tout the network’s newly defined audience of Billennials during his Q&A session with Fusion host Alicia Menendez. He explained that with “more prosperity and higher level of education,” this demographic is a prime market for the advertisers looking for TV space.
Univision plans on taking full advantage of this growing and influential group, announcing expanded sports coverage across platforms and an extended partnership with Simon Cowell’s SYVO Entertainment for season two of the competition show La Banda.
Saying goodbye to Sábado Gigante’s Don Francisco, a special event will air telling the story of the man (Mario Kreutzberger) behind the show and his legacy. Leading in to the election year, Univision Noticias also has several documentaries and specials planned around the vote.
The network also stressed that its target audience is a primed for live TV, time-shifting far less than other TV viewer groups. Univision says that, according to its research, 91 percent of its audience 18-49 watches its network live, vs. an estimated 54 percent elsewhere.
“With today’s fragmented audience constantly shifting from one device to another, advertisers and marketers are continuously searching for ways to successfully reach and drive new customers to their brands,” said Keith Turner, president of advertising sales and marketing for Univision. “The answer – and the way forward – is Univision.”
Below is a list of just a few programming plans for Univision’s 2015-16 lineup:
Telenovelas: Antes Muerta Que Lichita (I’d Rather Be Dead than Ordinary), El Color De La Pasión (The Color of Passion), Lo Imperdonable (The Unforgiveable)
Sports: UD Fantasy, Copa America Centenario
Unscripted: Parodiando VIP (Celebrities Imitate), NBL Diez (NBL 10), Va Por Ti 2 (This One’s For You—Season 2)
[Image courtesy of Univision]
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