Fuse Media Inc., which owns TV brands Fuse and NUVOtv, expressed interest in moving past its music programming to attract a broader, more diverse audience at its upfront presentation on Wednesday.

The first step in that plan is its new programming slate that is designed to appeal to New Young Americans, a group that Fuse describes as “the fast-growing, culturally diverse audience defined as influencers and tastemakers, ages 18-34.”

Included in this programming lineup is White Guy Talk Show, SKEE TV, an unscripted project from Jennifer Lopez’ Nuyorican Productions and shows from actor Wilmer Valderrama and comedian Gabriel Iglesias.

Later this year, Fuse will roll out a new look and feel that will reflect that new programming and more diverse audience.

Fuse also plans on launching a new network later this year taking over for NUVOtv, which they’re calling FM for now. The cable net will take over Fuse’s previous role as a music-focused channel, targeting young audiences with new and diverse talent.

NUVOtv as a brand will slowly fold into Fuse throughout the year, phasing out the channel entirely at the end of 2015.

Read more at Broadcasting & Cable.

Brief Take: The audience Fuse will target this year is a growing and important one - 18-34 is not only an important TV demographic, but also an important group of influencers elsewhere in the branding world.

[Image courtesy of Fuse]

Tags:


  Save as PDF