Adult Swim, NuvoTV, and A+E Networks all unveiled new programming for the 2014-15 season in a bid for the advertising dollars that everyone is competing for during the annual Upfront presentations in New York City, which last through May 15.

Adult Swim, which recently expanded its programming block by one hour in primetime to 8pm, has more than 30 new and returning series. Among the pickups:

  • An as-yet-untitled sitcom featuring “30 Rock” alum Jack McBrayer and Triumph the Insult Comic Dog. Triumph plays a Lassie-type dog from a sitcom that ran in the ‘80s and ‘90s, and McBrayer was the child star. The two went down the Hollywood rabbit hole after its cancellation, and are reunited 15 years later after the human half of the pair had finally gotten his life on track.
  • “Dream Corp LLC,” a new live-action/rotoscope hybrid centering on an experimental therapy facility that helps patients confront issues through virtual reality. Jon Gires stars.
  • “Neon Joe, Werewolf Hunter,” about a man who protects a sleepy Vermont town from a plague of werewolves.
  • Untitled World Star Hip Hop Project: a live-action comedy from the outrageous urban culture website.

For it’s part, NuvoTV is upping the Lopez factor, with both Jennifer and Mario expanding their relationships with the network aimed at English-speaking Latino millennials.

JLo won’t be appearing onscreen, but her production company has five shows that will be on the air, including a new talent search show called “Sensation,” and a reality-show drama called “Los Jets,” which follows a soccer team in rural North Carolina.

In addition to his “Mario Lopez: One on One” interview show, the talk show host will also get an executive producer credit for “Tequila King,” centering on the launch of a new tequila brand from entrepreneur Eric Buccio.

At A+E Networks, which held its Upfront presentation Thursday night at the Park Avenue Armory, the network built-out themed sets and experiential activations for each of its networks. According to AdAge:

“There was an arcade-style claw game promoting History’s “American Pickers”; a “Bates Motel” vending machine dispersing brownies with labels warning of side effects such as the Oedipal complex; and a model house for FYI.”

The cable group also pushed hard on the social media front, creating a “social media response lab” that put attendees’ pictures and handles on popular A+E Networks artwork.

Read More: The Hollywood Reporter, AdAge

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