In honor of upfronts, PromaxBDA presents a selection of Conference archival flashbacks and tricks of the trade. In this session excerpt, Nicole Sabatini (VP, Strategic Marketing, Bravo) provides a case study of the “Affluencers” upfront, which utilized a unique cross-media platform strategy.

Moderator:

Ian Schafer/CEO and Founder, Deep Focus

Speakers:

Evan Shapiro/President, IFC tv and Sundance Channel

Patalia Tate/VP, Brand Creative, Food Network/Cooking Channel

Nicole Sabatini/VP, Strategic Marketing, Bravo

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