Twentieth is kicking off November sweeps with a nationwide co-promotion for its radio-driven entertainment talk show, “Dish Nation.” Partnering with Cumulus Media, the campaign will air over four weeks on nearly 300 Cumulus radio stations.

“Because we air in syndication, we don’t have the luxury of being able to promote this show on our own air,” says Stephen Brown, Fox TV Stations’ executive VP of programming and development. “With this promotion, there’s a great opportunity for synergy between radio and broadcast television.”

The campaign will be composed of several elements, including a “Daily Dish” segment to be featured in selected markets during the evening drive; 15- and 30-second promos; a nightly promotional roadblock in Cumulus markets at 9, 10, and 11 p.m.; a digital integration in which “Dish Nation” is Cumulus’ exclusive sponsor of entertainment news; and a nationwide giveaway that will culminate in a grand prize trip to Hollywood.

“Dish Nation” features radio deejays from around the country talking about the pop culture news of the day. Radio teams include Atlanta’s “Ricky Smiley Morning Show,” which is heard locally on WHTA and syndicated in more than 60 markets; Dallas’ “Kidd Kraddick in the Morning,” which is syndicated in more than 75 markets, and features Kellie Raspberry, Jenna, Big Al Mack and J-Si; and Los Angeles’ “Heidi & Frank,” who are heard weekdays on KLOS.

To get a feel for the show’s format, below Team Ricky Smiley get into a spirited discussion over the engagement of Kim Kardashian and Kanye West, and whether or not Kanye should be demanding a prenup. (Hint: Team Ricky Smiley believes the answer is “yes.” Smiley: “I signed a prenup with my wife while I was working at Foot Locker.”)

Cumulus’ stations air many different formats, including adult contemporary, hot AC, Top 40, rock/alternative, classic rock, country, urban and rhythmic Top 40.

Now in its second year on TV stations around the country, “Dish Nation” is averaging a 1.0 live plus same day household rating season to date, according to Nielsen Media Research. That’s up 11% from last year at this time. Among late-night’s key demographics of adults 18-49, “Dish Nation” is up 20% year to year. It’s also up 25% among adults 18-34, and is one of syndication’s youngest-skewing shows with a median age of 44.4.

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