Advertisers will see all of Turner Broadcasting’s networks at one combined Upfronts pitch this May, as the company ditches individual presentations it now sees as inadequately highlighting Turner’s audience reach.

TNT, TBS, Cartoon Network, Adult Swim, Boomerang, TruTV, CNN, HLN, and Turner Sports will all be part of the show when Turner takes the stage May 13 at Madison Square Garden.

“As a global leader in content spanning all platforms, we look forward to sharing our diverse portfolio of leading brands with the industry like never before,” said Tuner Broadcasting President David Levy in a statement on Wednesday. “In today’s fragmented environment, advertisers and media companies continue to search for enhanced targeting and insights.”

Turner integrated its linear and digital ad sales under Donna Speciale, president of sales, last year, and introduced new products that sharpen viewer targeting for advertisers.

“Data and content are changing the very nature of marketing, and providing greater opportunity,” Speciale said Thursday. “Across Turner, we are creating the future of video advertising by combining the strengths of digital and television to help our clients excel.”

Turner is just the latest network group to overhaul its approach to Upfronts.

Last year NBCUniversal made a similar move—albeit stretched out over a week, rather than one day, like Turner is doing.

NBCU also unified their sales under one roof, and launched their own targeting platforms that go beyond basic demographic data.

Read More: Ad Age

Brief Take: Like NBCUniversal before them, Turner is hoping it can maximize the ad dollars it gets from its total audience, while making it easier than ever for advertisers to reach viewers.

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