When the Canadian Men’s National Team beat Jamaica, qualifying for the 2022 FIFA World Cup for the first time in 36 years, Canadian sports network TSN was on it, launching the above spot nearly the second the news became official.
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Chock full of TSN’s signature bold graphics, the spot highlights the team, the players and the fans, setting it all to Shawn Mendes’ pop anthem, “Something Big.”
The 2022 FIFA World Cup runs from November 21 through December 18 in Qatar.
CREDITS
VP, Brand, Marketing & Publicity: Jon Arklay
Director, Creative and Brand: Linda Masci Linton
Sr. Marketing Manager: Chris Taylor
Creative Director: Yaron Blanc
Creative Director, Design: Isaac Cheung
Sr. Writer/Producer: Chris Wong
Associate Creative Director Design: Luis Torres
Senior Motion Designer: Edeline Bernal
Editor: Chris Wong
Sr. Editor: Lou Pianezza
Post Sound: Sean Dunnam
Unit Manager: Antonella La Farcioli
Music: Shawn Mendes, “Something Big”