In TSN’s NBA season launch spot, above, the Bell Media-owned Canadian sports network returns viewers to the disheartening 2018 NBA playoffs when the Toronto Raptors were swept by the then Lebron James-led Cleveland Cavaliers.
But since then, the Raptors have acquired San Antonio Spurs star Kahwi Leonard in exchange for fan-fave DeMar DeRozan in a one-year deal. Now, it’s an endurance climb to the game’s pinnacle, the NBA Championship.
CREDITS
SVP Bell Media Agency, Brand, Creative & Marketing: Jon Arklay
VP, Advertising Creative: David Johnson
Director, Design & Brand: Geoff Lee
Creative Director, OAP: Kieron Mullarkey
Creative Director, Design: Stephen Gilmore
Marketing Lead: Chris Taylor
Sr. Writer/Director/Producer/Editor: Chris Wong
Cinematographer: Simon Shohet
PM: Michael Pett
AD: Charles Bryan
Art Dir: Clinton Maynard
Production Supervisor: Antonella La Farcioli
VFX + Design: 1188 Films
Colourist: Hardave Grewal
Post Sound: Michael Banani
Tags: bell media hot spots nba toronto raptors tsn