Canadian sports network TSN makes clever use of jerseys in the above spot, counting down until November 20 when the 2022 FIFA World Cup kicks off in Qatar, the first time the global soccer tournament has ever been played in the Middle East.
The tournament runs for 29 days and features 32 teams, 64 matches and famous players like Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo and French up-and-coming superstar Kylian Mbappé. The final match is set to be played December 18.
CREDITS:
VP, Brand, Marketing & Publicity: Jon Arklay
Director, Creative and Brand: Linda Masci Linton
Director, Marketing: Mert Inal
Sr. Marketing Manager: Chris Taylor
Creative Director: Yaron Blanc
Creative Director, Design: Isaac Cheung
Sr. Writer/Producer: Chris Wong
Senior Motion Designer: Edeline Bernal
Associate Creative Director Design: Luis Torres
Editor: Chris Wong
Post Sound: Michael Banani
Music: Graham Bertie
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