TruTV’s Adam Ruins Everything — a half-hour program in which the show’s host, Adam Conover, debunks popular notions — did well for the small cable networks when it premiered last fall.

By the end of its 12-episode run, it was drawing 514,000 viewers on average per episode, making it truTV’s second highest-rated series behind Impractical Jokers.

But Adam Ruins Everything won’t be back for another six months or so. How can truTV keep it top of mind in a TV world where there are more than 1,400 series vying for viewers’ attention, and that doesn’t even count Netflix, Hulu and Amazon?

To solve that problem, truTV and Conover created short-form commercial-length videos to air both on truTV and on YouTube, reports Ad Age. The spots play like mini-episodes of the series.

The above piece talks about why even the founder of Mother’s Day regretted that it turned into a Hallmark holiday. Other spots created for this purpose include Conover talking about why you shouldn’t cut earthworms in half (because they won’t, in fact, regenerate), the fact that there is not one rat in New York City for every resident (more like one per every four people) and how Prohibition-era moonshine gave rise to today’s pricey (yet delicious) craft cocktails.

The network and production company Big Breakfast have ginned up 20 different promotional spots, which truTV refers to internally as “Truth Bombs.” Nine of the spots were written as direct tie-ins to truTV’s other series, including Impractical Jokers, The Carbonaro Effect and Hack My Life. Later this summer, truTV will follow up with additional 30-second spots tied to Memorial Day, Independence Day and the Rio Olympics.

“The show has been a huge success for us, but the concern was that because it takes so much time to research each episode, there would necessarily be a long gap between the seasons,” Puja Vohra, EVP of marketing and digital, truTV, told Ad Age. “So the idea was to develop a bridge strategy to keep the show alive and topical.”

READ MORE: Ad Age

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