​Last year at this time, truTV was unveiling its network refresh, which promised an upbeat place to find “way more fun” in its programming.

Now, it’s expanding on that promise with even more programming. Ramping up the amount of content 21 percent, truTV wants to have the lowest average commercial time on TV, resulting in the most TV.

The past 12 months have been focused on pushing out the new and rebranded content on truTV - Billy on the Street, Adam Ruins Everything and Hack My Life, for example - in order to attract a younger, more affluent audience.

Now in order to keep that audience, truTV wants to make a better, more seamless viewer experience.

The network says it’s putting its plan into place in late 2016, using it has been using its first year post-refresh to enhance programming and its second year to enhance the amount of programming. Each new hour of primetime television will have roughly 20 percent more programming, resulting in fewer commercials for each hour.

“We are seeing tremendous results since our refresh, proving that our new programming and brand update are moving the network in a positive direction with our targeted young adult viewers,” said Chris Linn, president and head of programming for truTV. “I’m excited for truTV to be a first mover in the industry to deliver a better experience for our viewers. It’s the kind of bold and game-changing move that audiences have come to expect from truTV.

TruTV recently greenlit Super Into, renewed Impractial Jokers and ordered more episodes of Fameless as it prepares for more programming in the year ahead, starting with its first scripted series, Those Who Can’t.

[Image courtesy of truTV]

Tags:


  Save as PDF