It’s once again time for truTV to reach several million viewers that don’t typically watch the network, as it airs some early March Madness basketball games as part of the Turner family of networks.
The network, which rebranded in 2014 as “Way More Fun,” is sticking with that promise in what’s becoming an annual tradition of taking advantage of the influx of viewers.
RELATED: truTV Follows Rebrand With Sponsor Integrations, March Madness Campaign
Last year, truTV took to social media with the hashtag #HaveUFoundtruTV, and saw a lot of engagement around the campaign. This year, truTV is at it again, this time with the hashtag #truTVisathing.
Over the course of the week (Tuesday, March 15 through Thursday, March 17), truTV saw the cheeky campaign garner more than 276 million impressions, up 39% over last year’s campaign.
Additionally, the number of unique participants increased 38% on Wednesday compared to the same day last year, and 59% on Thursday and the number of mentions of #truTVisAThing and truTV-branded keywords is up 260% compared last year. The campaign also saw nine times as many unique users mentioning either truTV or #truTVisAThing.
Here are a few examples of how viewers engaged with the campaign:
@ShaneDeVincent You tagging us because you need help? Or just to be a dick? Your answer will help determine our response. #truTVisAThing
— truTV (@truTV) March 14, 2016
@lilboon We’re putting this report card on the company fridge! #truTVisAThing pic.twitter.com/RoGdmWHwvm
— truTV (@truTV) March 16, 2016
I just got burned by @truTV I said all they did was show reruns of Forensic Files and court cases. Turns out I’m wrong. #truTVisAThing
— Avery (@averyhamilton_) March 16, 2016
@truTV respect pic.twitter.com/zt8O3g0qmZ
— Eddie Thiebe (@EddieThiebe) March 16, 2016
We’ve got more games tonight and Sunday! If you’re still confused here’s a helpful chart about us. #truTVisAThing pic.twitter.com/28qFEJQHxR— truTV (@truTV) March 18, 2016
Congratulations, trolls! @JimmyKimmelLive has the same “cherished annual tradition” as ALL OF YOU. #truTVisAThing pic.twitter.com/wN3tJtYuPs
— truTV (@truTV) March 18, 2016
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