New York-based branding and cultural insights agency TruthCo. announced a major expansion on Tuesday, adding four new employees to its roster.

TruthCo. is tripling in size with the new arrivals, the company said.

Three of the new hires will work on client services: Karen Ramspacher, Maribeth Phillips and Christina Papi. All will report to TruthCo. COO Vernon Church.

Alix Korn joins the company’s research team, reporting to director of cultural insights Emily Morris.

“We help our clients stay ahead of the curve by mapping it—providing them with world-class insights and future-proofing their brand,” said TruthCo. CEO Linda Ong in announcing the hires. “TruthCo. aims to fill the void and provide cultural context for traditional consumer research and statistical analysis.”

Here’s what the new arrivals will be doing, according to the company, along with brief bio sketches:

-Alix Korn, Associate Cultural Analyst: Korn conducts custom and syndicated cultural analyses on topics and genres that keep television and entertainment businesses relevant. Previously a freelance contributing literary editor and post producer, Korn is also a video and performance artist.

-Christina Papi, Client Services: Papi leads project workflow and client services for all TruthCo. clients. With a background in project management, advertising and TV-film production, Papi is responsible for efficiently managing client engagements while ensuring effective communication among our sales, marketing and editorial teams. Papi most recently served as team lead at TMP Worldwide Advertising.

-Maribeth Phillips, Client Relations: Phillips serves as the lead on business development for TruthCo.’s insights business to introduce new companies and industries to cultural analysis. Phillips was previously at Imaginary Forces and Lee Hunt Associates/Razorfish.

-Karen Ramspacher, Client Relations: Ramspacher is tasked identifying and cultivating entertainment research clients who want their brands to be part of the national cultural conversation. Prior to TruthCo., Ramspacher served on the client side of the business as senior vice president of research and insights for Pivot.

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