L.A.-based Troika has hired Richard D’Alessio as Live Action Director and its sixth Creative Director, CEO Dan Pappalardo said this week.
D’Alessio will help build out the agency’s focus on live-action storytelling and branded content series, the company said.
D’Alessio has an extensive background in the commercial world, with recents projects that include ABC’s Secrets & Lies Oscar spot, Lifetime’s Witches of East End, and Showtime’s Shameless.
He has directed four top-ten Super Bowl ads, and his commercials have won three Cannes Lions.
“Richard’s extensive experience in the entertainment industry coupled with his passion for clear branding and storytelling make him a great addition to Troika. Richard deepens our ability to emotionally connect with people at a time when audiences and consumers are more selective than ever. Knowing the audience and truly relating to them (whether you are a TV network or a brand), is more important than ever. Richard’s award winning work will complement the entire company from Cultural Anthropology to our Marketing Innovations team,” Pappalardo. said.
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