BDA Creative’s business director, Nikki Bentley, and executive creative director, Pete Conolly, have curated some of the most eye-catching award-winning work from around the world in one of PromaxBDA: The Conference’s session, “Around the World in 60 Minutes.” This session not only featured popular and creative work, but also spoke to how each one worked to effectively influence the audience, whether it was to activate a social media fan base or make viewers see their programming in a whole new light. Below are just a few of those campaigns.

Meet the Superhumans

“Meet the Superhumans” on Channel 4 was last summer’s lauded campaign promoting coverage of the London 2012 Paralympic Games. The evocative 90-second film portrays the resilience and drive of UK’s Paralympic athletes, all set to “Harder Than You Think” by Public Enemy.

Client: Channel 4

Created by: 4creative

MTV Staying Alive




MTV India used a series of clever ideas to educate its audience about the dangers of HIV and AIDS awareness. Through a partnership with the Staying Alive Foundation, MTV creates and helps to fund projects in India and around the world. Some of their featured videos they ran in the campaign involve graphic truths and others innovative adaptations of old (but true) clichés.

Client: Staying Alive Foundation

Created by: MTV India

Canal+ Fuel for Fans

Canal+ wanted to reach their fans on their level, and they did just that with this delightful and fun spot for its football (Americans, read: soccer) coverage. Released in time for the Champions League, diehard fans travel on their knees in a pose of pure enthusiasm after an exciting, and no doubt nail-biting game.

Client: Canal+ France

Created by: BETC Paris

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