The NewFronts are going Old School this year, with a raft of traditional media companies signing up for the two-year old confab meant to link advertisers with Web shows.

AdAge is reporting that Scripps Networks, Nat Geo, Time Warner Cable, Time Inc, and The New York Times are all onboard for the 2014 NewFronts, along with returning participants such as Disney, NBCUniversal, Conde Nast and The Wall Street Journal.

Their participation significantly ups the number of companies rooted in traditional media since the first official NewFronts in 2012, when only two (Disney and NBCU participated).

The new arrivals—many of whom have their roots in print—are all investing heavily in original online and digital video.

Vice, a magazine that’s been on newsstands for more than 20 years, has released several powerful video reports in the past year on everything from LGBT life in Russia, to North Korean prison camps.

The New York Times is ramping up their original video operation, and Sports Illustrated recently launched a new venture—120 Sports—in partnership with major sports leagues to serve up original video to Millennial fans.

And there are potentially big deals to be made by the newcomers. AdAge reported that digital video is expected to fetch $5.7 billion from marketers in the coming year.

Read More: AdAge

Brief Take: With content providers diversifying into digital video to reach Millennial audiences who get their entertainment from multiple platforms, companies that avoid NewFronts will be leaving a huge pile of cash on the table.

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