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This month’s Top Five Hot Spots ran the gamut, from international productions, to local ones, to spots that drafted off some of TV’s biggest events in the Super Bowl and the Oscars.
What they all had in common is that we loved watching them.
1) Discovery Italia’s Real-Time Rebrand
As part of Discovery Italia’s rebrand, Milan-based creative agency Alkanoids created these dualistic idents (above), putting together two artistically common objects, like the moon and a cup of tea or a pile of spaghetti and a skein of wool.
The whimsical result finishes with the channel’s tagline: “Straordinario come la realtà.” (“Extraordinary, just like reality.”)
CREDITS
Client: Discovery Italia
Agency: Alkanoids
Art Direction: Giorgio A. Schwarz
Music & Sound Design: Carlos Zarattini
Creative Producer: Raffaella Roccella
Creative Director: Tai Yuh Kuo
Art Director: Mario Ruggiero, Valerio Bosi
3D Artist: Marilisa Besana, Jack Lietti
CNN and creative agency Roger take viewers for a comedy tour, gallery-style. Within are all sorts and styles of comedians, from Robin Williams to Sam Kinison to Gene Wilder to Keegan-Michael Key.
CREDITS:
Network: CNN Creative Marketing
Allison Gollust, CMO, CNN Creative Marketing
Rick Lewchuk, Senior Vice President, CNN Creative Marketing
Whit Friese, Vice President, CNN Creative Marketing
Sean Houston, Creative Director, CNN Creative Marketing
Lara Hurst, Account Director, CNN Creative Marketing
Nicole Giles, Sr. Writer/Producer, CNN Creative Marketing
Dan Brown, Sr. Director, Production, CNN Creative Marketing
Robert Poulton, Sr. Director, Design, CNN Creative Marketing
Julie Bitton, Sr. Production Manager, CNN Creative Marketing
Agency: Roger
Executive Creative Director/ Director: Terrence Lee
Executive Producer: Josh Libitsky
Business Development: Drew Neujahr
Creative Director: Dane Macbeth
360 Campaign Producer: Anne Pendola
Line Producer Rich Kaylor
Director of Photography: Mateo Londono
Production Designer: Robbie Freed
Art Directors: Tom O’Neil, Braden Wheeler
Designers: Tim Williams, Ming Wang, Tina Hung, Grace Lee, Kevin Jan
Editor: Sean McAllan
VFX Supervisor: Justin Wilcott, Josiah Taylor
Modeler: Dan Valvo
Compositors: Billy Koak, Chris Brown
Audio: Roger Lima, Mark Share
Color: Mike Pethel
Finishing Artist: Ben Rohel
3) Nat Geo Airs Its First Super Bowl Promo With ‘Genius’
Nat Geo has a little fun in first-ever Super Bowl promo, featuring Geoffrey Rush playing Albert Einstein.
In the video, Einstein plays “Bad Romance” on his violin, which just happens to be a song made famous by Super Bowl LI half-time performer, Lady Gaga. It also reveals two things about Einstein, one well-known and one less so: first, besides just being a mathematical genius, also was a brilliant violin player; and second, he was something of a lothario, and his choice of songs is a nod to that. As he himself said, “Lasting harmony with a woman [was] an undertaking in which I twice failed rather disgracefully.”
CREDITS
Agency: McCann New York
Eric Silver: North American Chief Creative Officer
Tom Murphy: Co-chief Creative Officer
Johan Leandersson: Senior Art Director
Nathy Aviram: Chief Production Officer
Danielle Korn: Director, Broadcast Producer
Eric Johnson: Executive Music Producer
Rob Rawley: Global Account Director
Jennifer Prieto: Account Director
Steven Marchione: Senior Project Manager
Patrick Glaser: Account Executive
Sarah McCollom: Assistant Account Executive
Client: National Geographic
Courteney Monroe: CEO, National Geographic Global Networks
Jill Cress: Chief Marketing Officer
Chris Spencer: Creative Director
Andy Baker: Senior Vice President, Global Creative Director
Chris Albert: Executive Vice President, Global Communications and Talent Relations
Carolyn Bernstein: Executive Vice President; Head of Global Scripted Development and Production
Dennis Camlek: Executive Vice President, Strategy and Consumer Marketing
Production Company: Smuggler
Ivan Zachariáš: Director
Patrick Milling Smith: Partner
Brian Carmody: Partner
Allison Kunzman: Executive Producer
Andrew Colón: Head of Production
Nick Landon: Producer
Music Arrangement/Performer – Oli Langford
Music Supervision – JSM
Editorial Company: Robota
Filip Malásek: Editor
Postproduction: Upp
Sound: Soundsquare
4) BBC: ‘Every Element is Wonder’
Y&R London and Hamburg, Germany-based weareflink teamed up on this spot, in which all of the BBC’s educational programs are turned into periodic elements.
CREDITS
Agency: Y&R London
Production Company: Indy
Director: weareflink
Creative lead: Daniel Balzer
Executive Producer: Andreas Lampe
Producers: Charlie Stanfield, Ilka Hollmann
CG Artists: Daniel Balzer. Lasse Clausen, Martin Hess, Myrna Kinnman, Frank Spalteholz, Rafael Vicente
Compositing Artist: Martin Hess
Editing: Daniel Balzer, Martin Hess
Sound Design: Chris Turner at Jungle
Music arrangement and production: Fred Ashworth @ Native
5) KTXV Sacramento: ‘Bla Bla Land’
Inspired by now Oscar-winning movie La La Land, Tegna-owned KXTV Sacramento did a little production number of its own for the station’s a.m. show, Morning Blend.
Dressed in bold colors like Emma Stone and her friends in the movie, the video features Jason Miller, Ilana Blasingame, Rose Mendonca, Samuel Platz, Jason Knight, Hugh Gaskill, Steven Parmley, David Montgomery, Theresa Mier and Creative Director Drew Fowler. All of the talent sang in their own voices.
The spot was produced in a single shot — no edits — using a 25-foot jib and Ronin camera mount.
Becca Deterding provided the choreography, with dancers from Hundreds Unit Dance and Freeflow Parkour Academy. Killer Tracks provided the music bed, and the production was mostly fueled by coffee and gratitude.
The spot ran during the Oscars in Sacramento.
CREDITS
Tegna’s KXTV Sacramento
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