​Bravo’s “Top Chef” heads to New Orleans this season, and it will be hard to miss the many sponsorship integrations the show has in store when it premieres this Wednesday.

Sponsors such as Toyota, Cigna, Chase Sapphire and Kraft will show up throughout the show in the form of branded spots, commercial breaks and website mentions. Cigna and Chase’s credit card appear in webisodes such as “Padma’s Picks” or Tom Colicchio’s “Last Chance Kitchen.” Toyota, Kraft and Chase all have integrations within the show as well.

During the last season of Top Chef, the eventual winner, Kristen Kish, was eliminated from the main competition early, but managed to stay alive on “Last Chance Kitchen,” which played out on the Web. Near the end of the season, Kish returned for the finale and remained to win it all. That moment demonstrated how well an online platform can crossover to TV, if it’s used effectively.

This season’s sponsors also will be featured in Bravo’s PlayLive platform, which incorporates the show’s Twitter feed and other social chatter to encourage fans to watch the show live in order to see what’s being said.

Read more at Adweek.

Brief Take: Featuring sponsors throughout a telecast can be tricky, but Bravo has mastered the art of seamlessly fitting each product placement and and branded spot into its program.

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