Hot Spots have always run at the top of Daily Brief, and there’s a reason why: people love seeing what their peers are doing and they get a little thrill when their spot is picked.
Below, are the Hot Spots that prevailed above all others in terms of views on Daily Brief. They are characterized by original ideas, unique camera angles, gorgeous graphics and perfect comedic timing among other things that set apart our best performing promos of 2017.
Take a look at our top picks, and find some inspiration for 2018.
1. Imaginary Forces Reimagines HBO’s Feature Presentation Open
The open by Imaginary Forces combines live-action talent photography with complex CG environments and a newly interpreted score to create something immersive and magical.
2. CNN: The World in One Place
To tout its growing slate of original programming, CNN built an oasis of screens in the middle of California’s lonely, arid salt flats in Death Valley’s Badwater Basin.
3. This is History
2C Creative highlighted History’s recent graphic redesign with the thin, red line as the throughline. The piece used a long quote from President Ronald Reagan to remind us while “so much is changing, so much endures.”
4. Aliens Audition for Their Spot in IFC’s Upcoming Marathon
Just in time for the release of Alien: Covenant on May 19 and NBC’s season finale of The Voice — which IFC swears are two totally related things — IFC http://www.ifc.com/ aired marathons of the Alien franchise all month long.
5. Nat Geo’s ‘Origins: The Journey of Humankind’
National Geographic collaborated with Amsterdam-based DutchToast to produce this fast-paced spot promoting the second half of freshman series Origins: Journey of Humankind.
6. CBS Reality UK’s New Series Is ‘Written in Blood’
The 10-part series unites fact and fiction as 10 authors inspired by real crime reveal the truth behind their best-sellers.
7. PromaxBDA Europe 2017 Conference Open
DutchToast, PromaxBDA’s design partner for this year’s Europe conference in Amsterdam, pulled out all the stops for the conference opener, including pop culture references from Fast and Furious to Game of Thrones to Indiana Jones.
8. FXX’s ‘300’
It’s hard to go wrong when you’ve got such gorgeous visuals as these, but AV Squad takes it up a notch in this promo for FXX’s airing of Greek war movie, 300, starring Gerard Butler.
9. Mocean Brings Record Store to Life for CNN’s ‘Soundtracks: Songs That Defined History’
Creative agency Mocean teamed up with CNN to help promote the news network’s original series Soundtracks: Songs That Defined History a show about iconic moments in history, the music that defined those moments, and the emotion tied to both.
10. KXTV Sacramento ‘Bla Bla Land’
Inspired by now Oscar-winning movie La La Land, Tegna-owned KXTV Sacramento did a little production number of its own for the station’s a.m. show, Morning Blend.
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