“Mob City” won’t be coming back for a second season.
TNT revealed the fate of the cops and mobsters drama set in 1940s Los Angeles with a late Monday announcement.
A TNT spokesman told The Hollywood Reporter that the cabler was “extremely proud” or the six hours they presented of this “remarkable” drama, noting that it was created in to be a three-week event series.
With back-to-back episodes during the Wednesday at 10pm timeslot, TNT hoped to capture viewers during the holiday season by marketing “Mob City” as a limited run. But viewers never really gravitated to the show—which was helmed by “Walking Dead” creator Frank Darabont. 2.3 million viewers tuned in for the premiere.
Turner and TNT did try some outside-the-box ideas for promoting the series, including tweeting out the screenplay to the premiere—right up to a crucial plot twist. Viewers had to switch over to their televisions to find out how the twist played out.
The overall marketing campaign sought to embrace both the grit and the glamor of ‘40-era L.A.
“The story Frank is telling and the imagery and the incredible production value of the show itself all come to life beautifully when we play this juxtaposition,” Tricia Melton, SVP of entertainment marketing and branding for TNT, TBS and Turner Classic Movies, told Brief ahead of the show’s premiere.
Read More: The Hollywood Reporter, CNN
Brief Take: Even with a team of some of the best creatives and a large marketing campaign, “Mob City” was a show that just couldn’t find an audience.
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