Pink and blue smoke billow around an ambitious mixed martial artist in Laundry’s colorful promo and graphics package for reality TV series The Ultimate Fighter, produced by FSI and the Ultimate Fighting Championship (UFC) for UFC on Fox.

Laundry’s story and visuals focus on the aspirations of a young fighter who dreams of one day entering the sport professionally. The spot aims to be free of gender bias, and sets the stage for what the show is really about: guts, glory and fierce competition.

The Ultimate Fighter premiered August 30 on FS1.

CREDITS:

Client: FS1

EVP Head of Marketing: Robert Gottlieb

SVP Marketing: Bill Battin

VP Marketing: Blake Danforth

VP Marketing: Keith Hritz

Creative Director: Josh Nichols

Brand Director: Keri Gajewski

Brand Manager: Leslie McDonald

Producer: Tatiana Hithe

Sound Design: Chris Fina

Design & Animation Company: Laundry

Director/Executive Creative Director: Anthony Liu

Head of Features & Broadcast: Dan Masciarelli

Post Producer: Susan Harris

Line Producer: Mark Priola

Managing Director: James Sweigert

Editor: Justin Freedman

Compositors: Ramzi Hogan & Anthony Liu

Designers: Micah Fitzgerald & Jason Forrest Hogg

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