Pink and blue smoke billow around an ambitious mixed martial artist in Laundry’s colorful promo and graphics package for reality TV series The Ultimate Fighter, produced by FSI and the Ultimate Fighting Championship (UFC) for UFC on Fox.
Laundry’s story and visuals focus on the aspirations of a young fighter who dreams of one day entering the sport professionally. The spot aims to be free of gender bias, and sets the stage for what the show is really about: guts, glory and fierce competition.
The Ultimate Fighter premiered August 30 on FS1.
CREDITS:
Client: FS1
EVP Head of Marketing: Robert Gottlieb
SVP Marketing: Bill Battin
VP Marketing: Blake Danforth
VP Marketing: Keith Hritz
Creative Director: Josh Nichols
Brand Director: Keri Gajewski
Brand Manager: Leslie McDonald
Producer: Tatiana Hithe
Sound Design: Chris Fina
Design & Animation Company: Laundry
Director/Executive Creative Director: Anthony Liu
Head of Features & Broadcast: Dan Masciarelli
Post Producer: Susan Harris
Line Producer: Mark Priola
Managing Director: James Sweigert
Editor: Justin Freedman
Compositors: Ramzi Hogan & Anthony Liu
Designers: Micah Fitzgerald & Jason Forrest Hogg
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