Nexus directors Alan Smith and Adam Foulkes return to Wimbledon’s Center Court with this follow-up to 2018’s “Take On History” that features present-day stars such as Emma Raducanu, Novak Djokovic, Roger Federer and Serena Williams.
Set to Summer Kennedy’s track “Come Alive”, the spot commemorates the 100th anniversary of the All England Lawn Tennis Club’s relocation to its current Church Road venue.
This time around, the duo stuck with one style of animation instead of progressing through the years using a dreamy, blurred aesthetic to escort viewers through landscapes that keep magically transforming.
Wimbledon begins Sunday, June 27 and runs through Sunday, July 10 with the men’s final.
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CREDITS
Client: All England Lawn Tennis Club (AELTC)
Agency: McCann London
Chief Creative Officer: Rob Doubal, Laurence Thomson
Creative Directors: Rob Webster, Alexei Berwitz
Creative: Rory Peyton Jones, Elliot Lee
Agency: Craft London
Chief Production Officer EMEA: Ben Clark
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Amos Usiskin
Producer: Jacob Gardner
Post-Producer: Filipa Kinomoto
Music Supervisor: Chris Graves
Editor: Matt Dollings, Sam Mitchell
Production: Nexus Studios
Director: Alan Smith, Adam Foulkes
Producer: Rebecca Archer
Production Manager: Edith Chappey
Studio Lead: Bethany Levy
Art Director: Melanie Climent
Storyboard Artist: Louis Kynd
Character Designer: Alexandra Petit, Yujia Wang
Lead Environment Designer: Brandon Coates
Design support: Joe Dennis, Cat Wong
3D Generalist: James Drummond, Matilde Vinther
Lead 2D Animator: Marylou Mao
2D Animator: Fanny Hagdahl Sörebo, Duncan Gist, Sean Weston, Hozen Britto, Bianca Beneduci Assad
Clean up artist: Laura N-Tamara, Natalie Gray, Clementine Gautier, Louise Gregersen, Samira Tristani-Firouzi, Sivan Kidron
Lead Compositor: John Taylor
Compositor: Stuart Fortune, Craig Maxwell
Compositor/FX Animator: Richard Perrigo
Editor: Dave Slade, Zaki Fulford
Sound: Factory
Music: Summer Kennedy “Come Alive”