In recognition of its global audience, the NBA together with brand engagement agency The Marketing Arm created the above spot to celebrate Chinese New Year under the NBA’s global marketing platform, “This is Why We Play.”

In the spot, a young Chinese boy receives the traditional Chinese New Year gift of a red envelope and inside he finds four of the NBA’s best: the Houston Rockets’ James Harden, the Brooklyn Nets’ Jeremy Lin, the Golden State Warriors’ Stephen Curry and the New Orleans Pelicans’ Anthony Davis.

Each player jumps out of the envelope as paper versions of themselves, performing a mini-basketball show to welcome the Year of the Rooster.

The spot airs Jan. 12 through Feb. 12 across all NBA platforms, including NBA.com/China.

CREDITS

Agency: The Marketing Arm

CEO: Lewis Henderson

President: Tom Meyer

EVP, Managing Director: Brad Groves

VP, Group Creative Director: Harris Wilkinson Agency Producer: John Suits Art Director: Matt Keltz

Copywriter: Brian Keltz

Production Company: Ringer

Director: Rob Meltzer

Executive Producer: Silke Thompson

Head of Post-Production: Daniel Elkayam

Creative Director, Motion Graphics & VFX: Elliott Jobe

Editor: Ryan Eaton

DP: Johnny Ching

Production Designer: Sean Costello

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