Los Angeles-based fan experience-focused agency, The Famous Group, pulled out all the stops for this one-minute game open for the NFL’s Tennessee Titans.
The open typically only runs in Nashville’s Nissan stadium before games, but due to not being able to have fans in the stands, in September the team posted it across their social media channels, including Twitter and Instagram, where it quickly surpassed 120,000 views.
To create the spot during the pandemic without the ability to film players, The Famous Group partnered with Los Angeles-based drone company, LA Drones, to showcase the city of Nashville. The Famous Group and LA Drones used five specialized drones covering 12 unique locations, representing the Titans’ star players.
CREDITS
Client: Tennessee Titans
Creative Director: Surf Melendez
Senior Director/Executive Producer of Event Presentation & Production: David Schindler
Broadcast Technology and Project Manager: Brian Myers
Video Content Manager: Mike Deuel
Client Services Manager: Lynne McCracken
Production Company: The Famous Group
Executive Producer: Eric Burak
Producer: Grant Aronson
Storyboards: Darcy Ripley
Production Assistant: Ryan Drobnich
Film Production Company: L.A. Drones
Creative Director/Producer/Director: Austin James Smith
Lead Editor/VFX: Patrick Lawler
Lead Drone Pilot: Aaron Wallechinsky
Camera/Drone Technician: Ian Cresswell
Sound Design: Austin James Smith
Assistant Producer: Britton Hess
Special Thanks:
Ryman Auditorium, David Collier
Bicentennial Capitol Mall State Park, Wayne Scott, Jerry Wooten
Ole Red on Broadway, Morgan Pitt
Batey Farms
Southeastern Coalition of Climbers, Andrea Hassler
Saint Thomas Midtown Hospital
Tennessee Entertainment Commission, Gisela Moore
Premier Parking, Lexi Oberg
Printer’s Alley Garage
Nashville Music City Center
Nissan Stadium
Metropolitan Board of Parks & Recreation, Vicky Pierce
The City of Nashville
Tags: hot spots main titles nfl tennessee titans the famous group