Remember when TV was nick-named the “idiot box” or the “boob tube?” You can’t call it those things today. Television has transformed into a smart-device ecosystem that allows consumers to watch their favorite programs whenever they want. These devices also collect information about who is watching and when. How can programmers and marketers leverage this data to acquire and retain fans?
In this episode, a panel of experts, Jason Damata, executive editor at TV[R]EV & CEO and Founder, Fabric Media; Geoff Katz, SVP, advertising product management, Fox Networks Group; Stephen Mulderrig, VP, broadcasting and cable, iSpot.tv; and Amanda Taylor, CEO and co-founder, DanceOn, shed some light on the rapidly shifting smart TV landscape.
Subscribe to The Daily Brief Podcast on Apple Podcasts, Google Play or wherever you get podcasts—and we know you do!—for newsmaker interviews, in-depth conversations and creative insights, with new episodes delivered each week.
[Images courtesy of Image Group LA]
Tags: