This month, Sinclair’s news and political show Full Measure with Sharyl Attkisson will debut to 43 million households with a modern look from The Brand Gallery.
The show’s packaging, above, uses red, white and blue to reflect Washington politics and a glossy later of translucent design.
Full Measure with Sharyl Attkisson will feature the former CBS Washington correspondent taking on sensitive and important topics with a team of award-winning journalists.
“This is serious journalism dedicated to serious topics that impact all of us,” says Scott Livingston, VP of news for Sinclair Broadcast Group.
The branding package for Full Measure with Sharyl Attkisson is The Brand Gallery’s second recent project for Sinclair. Last year, the agency created a flexible package for 51 Sinclair news stations.
The Full Measure package built on this news look, using curved glass graphics from that design, using the glass elements as a way to show that this series will reflect the important political news of the time for its viewers.
“We employed elements from the curves and smart glass package to create a visual environment representing the complex web of politics in Washington,” said The Brand Gallery Executive Creative Director Iain Greenway. “It feels architectural and spacious.”
[Images courtesy of The Brand Gallery]
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