NBC’s “The Blacklist has held strong as the fall’s No. 1-rated broadcast drama for the past six weeks among the 18-49 primetime demo, helped in large part by time-shifting viewers.
When DVR playback for the three days post-broadcast are factored in, the James Spader-led series has improved over each of the past three weeks, going from a 4.53 in the demo on Oct. 7 to a 4.76 on Oct. 21.
According Variety, “it has claimed the three biggest builds of any show in the DVR era; last week’s episode surged 4.95 million, going from 10.51 in Live+same-day to 15.46 million in L3.”
NBC has led adults 18-49 for the five of the past six weeks this season.
“The Blacklist” has certainly been helped by a lead in from highly-rated “The Voice,” which has lifted other freshman shows like “Smash” and “Revolution” in the past. But “The Blacklist” has performed more consistently than its predecessors.
Read More: Variety
Brief Take: Time-shifting viewers have helped shift the narrative this season for long-suffering NBC.
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