Tesco, a supermarket chain in the UK, has a member-exclusive TV service called Clubcard TV that has been picking up speed recently. Today they announced the launch of a new show, “Elite New Face,” which centers on a group of young up-and-coming models in the fashion world.
The show is free, but only available to Tesco‘s Clubcard members via its new TV service, which uses targeted advertising for revenue. Clubcard TV also has programming from BBC Worldwide, Endemol and Warner Bros.
Read more about it at The Drum.
Tags: