The best key art tells a story, prompts emotion, and sells a program—all in a single glance.

It’s not easy to create the perfect key art, and in the face of ever-expanding competition, creatives were working overtime in 2014 to put out their best product and grab viewers’ attention.

These ten campaigns caught our eyes at Brief this year and offer more evidence that this Golden Age of Television is inspiring a Golden Age of Entertainment Marketing.

The 66th Emmy Awards


The Television Academy gave pride of place to the famous statue by celebrating the award itself in the poster for this year’s broadcast on NBC.

Chelsea Handler: Uganda Be Killing Me Live (Netflix)


Leave it to Chelsea to skewer an iconic scene from a beloved Disney movie while promoting her live special.

Homeland (Showtime)


A lone Carrie swept up in a sea of darkness. Seems rather appropriate for Homeland, doesn’t it?

Jane The Virgin (The CW)

No new series received more critical love than this telenovela-inspired debut on The CW. The network decided to harness the marketing power of all that praise by featuring it prominently in the poster for the launch.

American Idol (Fox)

What do you do when America seems to be tiring of singing shows and ratings are continuing to slip? You remind people how successful your series has actually been over the years by putting those numbers right on the poster.

Manhattan (WGN America)

WGN America evokes the enormous threat hanging over the families featured in its second original series about a group of scientists working on America’s nuclear program during WWII.

The Killing (Netflix)

The art for the final season of The Killing proves that not everything can be washed away by the rain.

How to Get Away with Murder (ABC)

A blood red background grabs the attention of anyone passing by this bold poster that also showcases the A-list talent at the series’ heart.

The Affair (Showtime)


The key art prompts so many questions: Who are these two? What are they looking at? Are they in a lake? A pool? Why does this make swimming look so ominous? Are they having the affair? All of which add up to reasons to tune in.

Transparent (Amazon)

The poster for the breakout hit from Amazon Studios does a great job of highlighting all of the various pieces of a complicated life for the main character Moira at the heart of the series.

Have suggestions on whom you thought we missed? Leave them in the comments below.

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