​Years of coverage of the Wimbledon tennis tournament have focused on the importance of the winners and the tradition behind the event.

The tournament runs from June 29-July 12 this year, so TV outlets are starting up their coverage now, letting fans know where they can see the best tennis players on earth.

This year is no different, starting with the promo above from ESPN called “Wimbledon Calling.”

In it, a British host and narrator expounds upon the language (the tournament is two weeks, or a fortnight) and the players (the winners are ladies and gentleman, thank you very much).

Other spots tell fans of the preparation behind the event, even down to picking strawberries and mowing the lawn.

2015:

2014: The tournament last year went even further back, reminiscing about players from the 1970s through Agassi in the ‘90s to 2013, speculating who is the next big winner.

Over at the BBC, the prestige of the players were pushed to the forefront, with the tagline “It’s Anyone’s Game.”

2013: ESPN’s “Loud” shined a spotlight of the quiet moments, the group cheers and the very loud sudden wins at Wimbledon, all of which come together to make the tournament something special.


2012: The BBC transform tennis players into canvases in this spot promoting the upcoming event.

2011: This award-winning spot travels from the dark room to the courts, telling the timeless story of athletes and their tradition at Wimbledon.

2010: The players and the trophy are highlighted in this promo telling the story of winners throughout the years.

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