TBS quietly rolled out a rebrand in the last quarter of 2015, and these holiday idents gives a sense of it: a little off-kilter and definitely off of the TBS “very funny” brand that we’ve known for the past five years.
The holiday-loving grannies, featured in the some of the original rebranding spots, are back for a wild New Year’s Eve party:
Here they are at Thanksgiving:
and at Halloween:
TBS worked with agency 99 Tigers on many of the new brand spots.
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