Throughout February, NBC has had one of TV’s biggest platforms on which to promote its upcoming fare: the 2022 Beijing Winter Olympics. On Sunday, “America’s Favorite Network,” as it calls itself in the above spot, got to take advantage of another huge platform: Super Bowl LVI, in which the Los Angeles Rams won its second Super Bowl victory ever, beating the Cincinnati Bengals 23-20 in a tight game.
Besides the above brand spot—starring Ted Danson, Keenan Thompson, Kelly Clarkson, Terry Crews, Mariska Hargitay and Christopher Meloni—the network also aired promos for Endgame, starring Morena Baccarin and Ryan Michelle Bathe; America’s Song Contest, modeled after the long-running global phenomenon Eurovision and hosted by Clarkson and Snoop Dogg, just off his Super Bowl half-time performance; the upcoming revival of Law & Order and the return of Sam Waterston and Anthony Anderson as District Attorney Jack McCoy and Detective Kevin Bernard, respectively; and limited series The Thing About Pam, starring an unrecognizable Renee Zellweger.
Endgame
America’s Song Contest
Law & Order
The Thing About Pam
CREDITS
NBC Brand Spot, ‘America’s Favorite Network,’ :30
Cast: Ted Danson, Terry Crews, Kelly Clarkson, Mariska Hargitay, Christopher Meloni, Kenan Thompson
CMO, Entertainment and Sports: Jennifer Storms
SVP, Creative Marketing, Sports & Entertainment: Joseph Lee
SVP, Marketing Creative, Scripted: Tracy Grandstaff
SVP, Marketing Creative, Unscripted: Amy Troiano
VP, Shoot Production: Kristin Wygal
Producer, Shoot Production: Jillian Entenman
Associate, Shoot Production: Genevieve Marburg
Director & Editor: Ryan Sage
Writers: Tracy Grandstaff, Michael Loprete
VP Video Design: Kari St. Clair
CD Video Design: Grant Okita
Video Design: Brian Williams
Production Company: Moving Parts
Executive Producer: Matt Van Buren
Producers: Warren Farnes, Mark Kalbfeld, Graham Redmond
Director of Photography: Joseph Labisi, ASC
Additional Photography: David Waterston
Sound Design & Mix: Yessian
VFX: Sauce.Studio
Color: Sparkle
Endgame, ‘Rivals,’ :30
Cast: Morena Baccarin & Ryan Michelle Bathe
CMO, Entertainment and Sports: Jennifer Storms
SVP, Creative Marketing, Sports & Entertainment: Joseph Lee
SVP, Marketing Creative, Scripted: Tracy Grandstaff
VP, Shoot Production: Kristin Wygal
Sr. Manager, Shoot Production: Jenni Fontana
Creative Director: Steven Wagner
Writer: Steven Wagner, Heather Hale
VP Video Design: Kari St. Clair
CD Video Design: Grant Okita
Video Design: Min Roh
Production Company: Moving Parts
Producer: Maureen Tunney
Director: Krista Liney
Director of Photography: Zeus Bernabe
Editorial: Open Road
VFX: AFX Creative
Law & Order, ‘Courthouse Walk,’ :20
Cast: Anthony Anderson, Sam Waterston, Camryn Manheim, Jeffrey Donovan, Odelya Halevi, Hugh Dancy
CMO, Entertainment and Sports: Jennifer Storms
SVP, Creative Marketing, Sports & Entertainment: Joseph Lee
SVP, Marketing Creative, Scripted: Tracy Grandstaff
VP, Shoot Production: Kristin Wygal
Senior Executive Producer, Shoot Production: Mike Pinho
Director, Shoot Production: Derek Metoyer
Creative Director: Steven Wagner
Director, Editor: Ryan Sage
Writer: Steven Wagner, Ryan Sage
VP Video Design: Kari St. Clair
CD Video Design: Grant Okita
Video Design: Delfino Gamboa
Production Company: Moving Parts
Producers: Rob Mackler
Director of Photography: David Waterston
VFX: Sauce.Studio
Sound Design & Mix: Yessian
American Song Contest, ‘United Stages,’ :30
Cast: Snoop Dogg & Kelly Clarkson
CMO, Entertainment and Sports: Jennifer Storms
SVP, Creative Marketing, Sports & Entertainment: Joseph Lee
SVP, Marketing Creative, Unscripted: Amy Troiano
VP, Shoot Production: Kristin Wygal
Director, Shoot Production: Derek Metoyer
VP Video Design: Kari St. Clair
CD Video Design: Grant Okita
Creative Director/Live Action Director: Steven Wagner
Editors: Lindsey Casey, Steven Wagner
Production Company: Moving Parts
Producer: Warren Farnes
Director of Photography: Anghel Decca
VFX: Giant Step
Sound Design & Mix: Yessian
The Thing About Pam, ‘Headlines,’ :30
Cast: Renée Zellweger
CMO, Entertainment and Sports: Jennifer Storms
SVP, Creative Marketing, Sports & Entertainment: Joseph Lee
SVP, Marketing Creative, Scripted: Tracy Grandstaff
VP, Shoot Production: Kristin Wygal
Sr. Manager, Shoot Production: Jenni Fontana
VP Video Design: Kari St. Clair
CD Video Design: Grant Okita
Video Design: Frances Newcombe
Creative Director/Live Action Director & Editor: Steven Wagner
Writers: Michael Loprete, Steven Wagner
Production Company: Moving Parts
Producer: Warren Farnes
Director of Photography: Stephen Sheridan
VFX: Platige
Sound Design & Mix: Lime
Color Finishing: Sparkle
Tags: america's song contest endgame law & order nbc super bowl lvi the thing about pam