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Super Bowl 50, in which the Denver Broncos surprised the world by prevailing over the upstart Carolina Panthers 24-10, was the second highest-rated Super Bowl in recorded history, behind only last year’s match-up between the New England Patriots and the Seattle Seahawks, according to CBS.
Super Bowl 50 scored a 49 rating/73 share household average in Nielsen’s overnight weighted metered markets, peaking at a 51.0/73 for the game’s final 15 minutes. Some 111.9 million watched the game, according to Nielsen’s live-plus-same-day fast national ratings, making it the third most-watched broadcast in the history of television, behind only last year’s Super Bowl at 114.4 million and 2014’s contest, which featured the Broncos losing spectacularly to the Seattle Seahawks, with 112.2 million.
In the metered-market overnights, CBS’ The Late Show with Stephen Colbert averaged roughly an 11.2 household rating, more than double its previous high of a 4.9 set with its premiere last September. When the fast nationals came in, Colbert averaged 21.12 million viewers, the largest audience ever for any Late Show host, including David Letterman. Following Colbert, The Late Late Show with James Corden averaged roughly a 3.5 household rating in the overnights, an all-time high for that program, which is nearly a year old. In the fast nationals, Corden averaged nearly 5 million viewers, that show’s largest audience since it began in 1995.
On social, the big winner appeared to be the half-time show, led by Beyoncé, who scored some 147,000 tweets a minute. That beat Coldplay’s 83,000 tweets a minute and Bruno Mars, who gathered 28,000, according to Spredfast. The social media ratings firm shared its data exclusively with Adweek on Super Bowl Sunday.
On the ad side, the favorite ads appeared to be Amazon’s Epic Party, starring Alec Baldwin; Amy Schumer and Seth Rogen (please have these two do a rom-com NOW) on the campaign trailer for Bud Light; Avocados from Mexico; Toyota’s bank robbery, starring Prius; and Honda’s flock of Queen-singing sheep.
Less loved but probably more talked about were Mountain Dew’s puppymonkeybaby and Dorito’s overactive fetus.
See the most-loved ads below, followed by the less-loved but more creepy:
Read more: Variety, The Hollywood Reporter, Adweek, Fast Company
[Images courtesy of The Hollywood Reporter, Adweek]
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