NBA takes a massively inclusive approach to this season’s campaign, starting off with the spot above, “This is Your Game,” which tells fans that there is something in this season for everyone - “from comebacks to redemptions, to rivalries and killer dunks.”
Following up on last year’s RV campaign, the NBA on ESPN’s promos this year feature typography inspired by hand-lettering and street art, created in part by Wieden + Kennedy New York.
“This is Your Game” is the start to NBA’s campaign, kicking off the season Oct. 29 with a doubleheader.
[Image courtesy of NBA on ESPN]
Tags: