​Linear television viewing dropped in the third quarter of this year as viewers of all ages embraced digital streaming in greater numbers than before, Nielsen reported Wednesday.

Even older viewers seem to be getting into the digital habit, according to new numbers in Nielsen’s Total Audience Report, with linear viewing flat among viewers older than 55, who saw their digital video consumption rise by 55 percent.

Linear viewing declined among viewers under the age of 54 by three percent or less, depending on the age bracket.

Overall, time-shifted viewing stands at 14 hours and 20 minutes per month, while watching video on the internet has grown to 10 hours and 42 minutes on average.

“Content remains king and consumers are steering their own content discovery experience,” said Dounia Turrill, Nielsen’s SVP of insights.

While adults between 18 and 24 were the most likely to watch video via the Internet or on their smartphones, it was older viewers between 50 and 64 who were the heaviest time-shifters.

On average, viewers between 18 and 24 watched about three hours of video per month on their smartphones and six hours via the Internet. Adults between 50 and 64 watched 17 hours of time-shifted television during any given month.

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