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Just in time for back-to-school and fall premieres, Dallas-based Stephen Arnold Music has released its latest audio and video campaign for local TV stations titled “Everywhere I Go.”
The campaign is anchored around an Americana-tinged pop song, “Everywhere I Go,” written by Greg Barnhill. The campaign’s accompanying video emphasizes local stations’ growing and increasingly important digital presence across online, mobile and social platforms. Stations also can work with Stephen Arnold Music to get a version of the song customized to their markets.
“A station’s digital offerings have rapidly become a key component of its brand,” said Chad Cook, vice president, creative for Stephen Arnold Music. “’Everywhere I Go’ gives immediate credibility to this critical revenue stream, delivering audiences to advertisers on all station platforms, and placing it in a leadership position. More than anything, the song makes an emotional connection by celebrating the relationship between the viewer and their local news station.”
To help build the hype for its new campaign, Stephen Arnold Music is once again giving away guitars. This time, the three guitars are an orange Gretsch 5420 Electromatic, a Martin Koa Wood acoustic/electric and an Oscar Schmidt Koa wood baritone ukulele.
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Stephen Arnold Music previously released a campaign called “Waking Up My Day” that aired in more than 100 markets. Like that campaign, “Everywhere I Go” was designed to help stations grow their viewership while helping to generate additional revenue by reminding viewers in a fun and friendly way that they are there for them at any time on any device with the latest information on news, weather and traffic.
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Beyond local TV stations, Stephen Arnold Music also has helped defined the brand identity for CNN, Fox, ESPN, AXS TV and CCTV.
Here’s a behind-the-scenes look at the making of the “Everywhere I Go” campaign:
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