During an especially international PromaxBDA “State of Our Art” session at The Conference 2014 Thursday afternoon, Comedy Central CMO, Walter Levitt, and A&E’s EVP of marketing, Guy Slattery, played some of the year’s best work in entertainment, but mostly from outside the industry - including advertising, stunt marketing and a few pieces by marketing teams poking fun at themselves - that inspire us and move us to watch, buy, change or put a smile on our faces. Slattery may have put it best: “The idea here today is to hopefully entertain and inspire you.”
Representing Canada and Ireland respectively, Levitt and Slattery honor work from their homelands and around the world. Just a few of the categories featured during the session are below:
First, for a little inspiration:
Some work from Canada:
Social Farting
Canada Olympics
Slattery: “These spots from Europe are nothing short of epic:”
Lacoste
Vodafone
Competitive rivalry:
Mercedes commercial and Jaguar’s reply
EXTREME PUNKING:
Walter: “Can we all promise to never, ever ever ever ask our agencies to ‘make us a viral video?’”
Devil Baby Attack:
Bud Light Super Bowl ad:
Celebrity endorsements, or non-endorsements:
NBC Sports - An American Coach in London
Newcastle Super Bowl NON ad
And lastly, “This Generic Brand Video”
Levitt: “There is nothing more exciting than a great idea, amazingly executed.”
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