Starz’s Executive Vice President of Marketing Alison Hoffman has taken on the network’s newly created position of Chief Marketing Officer.

Hoffman spearheads all consumer and affiliate marketing for Starz, including brand and creative strategy, media planning and digital and social marketing. She leads the branding and positioning of the company’s consumer platforms and products, and oversees campaigns for the entire Starz original series slate including Power, Outlander, The Girlfriend Experience, Flesh & Bone, Black Sails, Ash vs Evil Dead, Survivor’s Remorse, Blunt Talk, and the upcoming American Gods.

Hoffman joined Starz in 2012 and has quickly risen up the ranks. She started as senior vice president of original marketing before being elevated to executive vice president of marketing in February 2015.

Her experience in navigating partnerships and digital media helped earn her this most recent promotion to CMO.

“Alison’s vision and execution has helped reposition Starz as a destination for acclaimed and diverse original programming and build a brand that reflects the strength of our unmatched content offerings,” Starz Chief Operating Officer Jeffrey Hirsch said in a press release. “She led the way earlier this year with the Starz brand transformation, launching a masterbrand strategy for the network which involved integrating the Encore services into the new Starz, as well as the highly successful launch of the new Starz App.”

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