On Dec. 5, industry leaders will gather at Variety’s Innovate Summit presented by PwC in Los Angeles to discuss how they are navigating today’s explosion of entertainment options – from the growing popularity of esports to the multiplying of streaming services.

The event will consider such questions as how are advancing analytics helping media leaders differentiate and curate their offerings for maximum success? How do companies plan to use data to monetize this quickly expanding landscape? Leaders in the space will dissect these challenges and opportunities during a full day of panels and networking.

How Netflix is Disrupting the Movie Space: Following the unmatched success of Roma last year, Head of Netflix Films Scott Stuber will discuss Netflix’s theatrical strategy moving forward in a keynote conversation.

The State of the Stream: A look at how major streaming platforms such as Hulu and Disney+ are distinguishing themselves with audiences—spanning design, user experience and business models.

What’s Next For Esports? Lindsay Ullman, head of business development for the NBA 2K League, joins a panel of top esports league executives, distributors and brand marketers to share how they are taking the world phenomenon to new heights.

The Science of Discovery and Curation in Entertainment: Tech leaders discuss the critical significance of both factors in the new world of streaming.

Creator Chuck Lorre on the Marriage of Analytics and Entertainment: The famed “King of Sitcoms” will participate in a keynote conversation on opportunities to integrate advanced analytics into the television industry.

CTO Roundtable: A Bird’s Eye View on What’s Next for Tech: Chief Technology Officers from Warner Brothers, HBO and Universal Pictures will discuss how to identify which new technologies are worth investing in.

How Transparency & Technology Evolve Together: Advertising leaders, media-platform executives and their partners chat about achieving brand safety, trust and transparency in their work in a roundtable with execs from Google, A&E, GroupM and Mediacom.

Product Development at Disney+: Following the release of Disney’s highly anticipated streaming platform Disney+, VP of Product Michael Cerda will weigh in on the industry’s future.

Twitch’s Trajectory: As Twitch continues to dominate live streaming with millions of devoted viewers and broadcasters, Ron Rheingold, Twitch’s head of global strategy and partnerships and strategy, esports, will discuss strategies to capitalize on esports’ growing popularity.

Addressable Advertising - How is the TV Industry Flexing Its New Muscle? Advertising executives from Viacom Vantage, Horizon Media, Disney and Comcast will discuss how they manage and curate a consistent Disney global brand.

Use code PM20 at checkout to save 20% on tickets to the event. Please reach out to Whitney Cinkala (wcinkala@variety.com) with registration or partnership inquiries. The event website and agenda can be found at variety.com/innovate.

Tags: analytics data sponsored post variety innovate


  Save as PDF