For The Conference week at PromaxBDA, the daily featured Hot Spots have been curated by The Conference speakers. Each speaker chose their favorite TV spot from recent Brief posts to feature some of their favorite work in honor of the immense talent at PromaxBDA: The Conference.
Today, Brian Briskman, president and creative director of B2+, has chosen HBO NOW’s #68CentsADay spot featuring Girls’ Andrew Rannells.
“Nobody does premium content better than HBO,” said Briskman. “Somehow, they managed to make this spot with Andrew Rannells sitting in a chair feel premium, too. Excellent writing and performance here.”
See Briskman at PromaxBDA: The Conference 2015 in his session, Beating Digital At Its Own Game in the Branded Content 2015 time slot on Wednesday, June 10 at 3:30 p.m.
[Image courtesy of HBO]
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