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UK-based social media publisher LADbible Group has launched LADstudios in the U.S., and with that, premiered three new digital-first formats.
LADbible Group – which was founded in the UK in 2012 and has offices in the UK, Ireland, Australia and now, the U.S., – aims to reach adults 18-34 across social media platforms. The company says it currently has a global audience of more than one billion viewers.
The three new formats include Get A Job, which features celebrities talking about themselves as they are interviewed for jobs at LADbible Group’s content platform Unilad. Episodes thus far have featured Liza Koshy, Maitreyi Ramakrishnan and Tom Holland.
The second original series, Grub or Gourmet, is hosted by Marco Lombardi and explores high and low-end eats through a cultural lens.
And Don’t Hang Up is LADstudio’s third series launch, a prank call competition show. In each episode, LADbible pits three comics against each other to see who can complete the most pranks with clear end goals.
In the UK, LADbible Group reaches 18-34 year olds with such digital series as The Gap, Minutes With and Agree to Disagree.
LADbible Group uses data to determine what audiences want on social media and continues to refine and improve its formats based on how content performs across social media platforms, including Facebook, YouTube, Snapchat, TikTok and Instagram.
“We look forward to ramping up our production capabilities with our new slate of formats and working with some of the biggest A-list talent in the US to help service more brands, partners and young communities than ever,” said Joseph Summers, Vice President of LADbible Group US, in a statement. “We’re fortunate that we already have a highly engaged American audience, and we can’t wait to see the response when we are able to deliver them tailored content produced in the market.”