“The Hollywood Reporter” today highlighted some of the marketing techniques, new and old, soap operas “All My Children” and “One Life To Live” are using to attract devoted fan bases as well as newer, younger audiences to the shows now online. The soaps, now available through Hulu and iTunes, has taken traditional measures like an intense billboard in Los Angeles reading “You took my children and I want them back.” As a means to fan curiosity and build some excitement around the online revival, it was effective.
The soaps’ stars have also been used in the marketing push, showing up not only on nightly talk shows but also at night clubs, laundromats, restaurants, beauty parlors and everywhere show memorabilia can be given out. They’ve also taken part in Google Hangouts and Facebook posts.
Both soap operas are available now on Hulu and iTunes. Read more about it at The Hollywood Reporter.
Tags: