PromaxBDA is about a lot of things: marketing, of course, but also mentoring, career development and leadership. The association offers several year-long programs in these areas, but if you’re attending The Conference in New York June 14-16, you have multiple opportunities to spend some time honing your leadership skills.

The Leader track, presented by A+E Networks, runs all day on Thursday, June 16, starting with “Lessons from the Corner Office” at 9 a.m. in Americas Hall on the third floor of the New York Midtown Hilton. Two panels will be presented during that session: “Client vs. Vendor: Whose Grass is Really Greener?” and “The Boomer’s Guide to Staying in the Game.”

“Client vs. Vendor” features clients and vendors talking about their experiences on both sides of that aisle. Panelists are Alicia Biggs, creative director, Wee Beastie Box Office; Jessica Gleason, VP, production, on-air promotion and branded entertainment, SundanceTV; Alex Moulton, creative director, Live Nation TV, Vice Media; Louis J. Venezia, owner/chief creative officer, Pilot; and Kelly Wollschlager, VP/creative director, creative services, Participant Media/Pivot.

Following that session, “The Boomer’s Guide to Staying in the Game,” moderated by Workshop Creative’s Seth Berkowitz, will feature industry veterans Richard Gottehrer, founder and chief creative officer, The Orchard; Marla Provencio, EVP, marketing, and CMO, ABC Entertainment Group; and Frank J. Radice, expert in residence, Definition 6. This panel will discuss how they manage to stay on the cutting edge of this ever-changing industry as well as share their secrets for staying young while leveraging the wisdom that comes with age.

At 10 a.m. in the main ballroom, Margaret Heffernan, the former CEO of five businesses, will discuss common human tendencies, such as conflict avoidance and selective blindness, that often lead them off track. Here’s a glimpse of Heffernan at work:

At 11:15 a.m., PromaxBDA’s latest Thrive cohort — a group of creative professionals who participated in the Thrive program as they work to move up into new levels of leadership — kicks off a series of sessions — “The New Leadership Playbook” — that they developed specifically for the Conference.

RELATED: Meet the PromaxBDA Thrive Class of 2016-17

First up is “Promote Yourself to Promote Yourself: How to Unlearn Everything You Learned in Kindergarten,” featuring Brian Hoffman, VP, creative strategy, Nicktoons, TeenNick, Nick Sports and The Splat; Cristine Shropshire, creative director, brand image and editorial, Food Network/Cooking Channel; and Amanda Wong, director, integrated partnerships, truTV. This group will discuss how to “get out of the day-to-day weeds to make ourselves visible, elevate our work, garner recognition for ourselves and teams, and build relationships to develop an authentic personal brand.”

Next up is “Darwin was Wrong: Survival of the Fittest is Bulls***,” featuring Candice House, art director, creative group/Cartoon Network; Tim Reilly, creative director, brand creative, Turner Classic Movies and Kati Weller, director, TBS & TNT On-Air Promotions - The Sponsor Shop, Turner. This group will talk about change, the speed of it, how to keep up with it and most importantly, how to deal with it.

At 12:15 p.m., a panel composed of Josh Borock, creative director, Comedy Central; Keith Grant, creative director, ABC; Karen Griffenhagen, senior creative director, on-air promotions, Lifetime; and Josh Pelzek, design director, BET Networks will delve into all things social, discussing how innovative use of social media can transform creative and vice versa.

And then switching gears from the creative process to the management process — ABC’s Grant will stick around to chat with Jennifer Drury, VP, creative strategy and editorial, Nickelodeon; Zareh Mirbegian, executive director, creative services, Warner Bros. and Brandon Stern, VP, creative director, truTV to discuss “How to Kick Ass Without Being One: Managing Up, Down & All Around.” This group promises that attendees will walk away with some tangible tools and techniques to apply in real-world situations.

Finally, PromaxBDA’s day of leadership concludes with a first-time ever partnership with WICT (Women in Cable Television) NY, featuring top creative women in the business.

At 3:30 p.m., Stacie Gray, chief creative officer of iN Demand moderates this female-focused panel, talking with Jenny Alonzo, CEO, Konation Media; Vicky Free, EVP & CMO, BET Networks; Susanne McAvoy, EVP, marketing, creative and communications, Crown Media; and Kim Rosenblum, EVP, marketing and creative, Nickelodeon/Nick@Nite/TV Land. This feminine and forceful panel will share how their careers developed, what crossroads they faced along the way and how they continue to expand the definition of “creative” to reach new heights.

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