2017 was a banner year for Showtime Championship Boxing. The network produced bouts between Anthony Joshua, who staged a comeback knock-out over Wladimir Klitschko; Deontay Wilder’s first-round destroytion of Bermane Stiverne; and the year’s biggest fight between undefeated boxer Floyd Mayweather and UFC Champion Conor McGregor.
In all, Showtime delivered 25 nights of live boxing, 33 World Championship fights and 71 live fights in all.
But boxing is hardly all about the glory. It’s mostly about the work — the brutal early-morning and late-night workouts, the speed bags, the heavy bags and the sacrifices made for themselves and their families.
CREDITS
Creative SVP: Erik Friedman
Creative Director: Jason Mammen
Producer: Darnell Taylor
Agency: The Refinery
Song: “Tomorrow We Fight” by Tommee Profitt ft. SVRCINA.
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