To help advertisers understand which campaigns are working on Shazam and when, the company has introduced the Engagement Rate.
The new tool is meant to provide advertisers with audience engagement data, using information like the type of show and when it airs. Shazam for TV and Nielsen TV Ratings customers can access this data now
Read more about it at Fast Company.
Brief Take: A strong tag presence on Shazam can already indicate a general audience-wide affinity for a particular song, TV show, or advertisement, but the Shazam Engagement Rate gives Shazam for TV advertisers a better context for how their ads perform the way they do.
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