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Fox Television Group promoted Shannon Ryan to the newly created position of chief marketing officer, while ABC’s Darren Schillace was named executive vice president, marketing, Fox Broadcasting Company.
Ryan moved up from executive vice president, marketing and television for Fox Television Group. In her new role she will oversee all marketing and publicity for Fox, Twentieth Century Fox Television and Fox 21 Television Studios.
“We have had the great pleasure of working with Shannon over the past three years and she has impressed us tremendously. She is a savvy strategist and an inspired leader,” said FTG Chairs and CEOs Gary Newman and Dana Walden in a statement. “She shares our vision for FTG – support the best creators in television to create bold, original and timeless content – and we are thrilled that she will be leading our talented group of publicity and marketing executives.”
Schillace, who most recently was senior vice president, marketing, ABC Entertainment, will manage Fox’s marketing strategy, media, social content marketing, affiliate and MVPD marketing, special operations and brand partnerships. He will report to Ryan.
“In today’s television universe, it’s more important than ever to create engaging, innovative and fully-integrated campaigns that break through,” Ryan said in a statement. “Darren is a talented marketer with a proven track record, having helped launch some of television’s biggest hits, including our own studio’s Modern Family, Speechless and Fresh Off the Boat. I couldn’t be more excited to have him join the amazing Fox team, where his expertise, strategic vision and collaborative approach will help us create even more dynamic campaigns.”
In her previous role, Ryan was responsible for all publicity and corporate communications, as well as creative services, talent relations, special operations and experiential marketing across FTG. She oversaw launch campaigns for Lethal Weapon, Star and The Mick, among others, while managing outreach on shows such as Empire, Gotham and Brooklyn Nine-Nine. On the studio side, she helped oversee public relation campaigns for shows that include This is Us, Modern Family, and American Crime Story: The People v. O.J. Simpson.
A longtime employee at Fox, she joined the company as a coordinator.
In his previous role at ABC, Schillace oversaw all marketing strategies for the network’s primetime, late-night and daytime programming, spanning on-air promotion, off-network creative, digital marketing, creative and social media, paid media, strategic partnerships and events. He drove the direction of on and off-air marketing creative for shows such as Designated Survivor, black-ish, Desperate Housewives, and Dancing with the Stars, as well as the Academy Awards, CMA Awards and Billboard Music Awards.
Schillace also oversaw the successful strategy behind ABC’s Thursday night branding, “TGIT”; its comedy brand, “ABC Funny”; and launched the marketing team for the network’s aligned production division, ABC Studios.
Previously, he served as vice president of consumer marketing for OWN: Oprah Winfrey Network, and before that posted his first stint with ABC, where he was vice president, marketing strategy. He joined ABC in 2003 from Walt Disney Parks and Resorts, where he handled marketing strategy for Epcot and Disney’s Animal Kingdom in Orlando, Fla.
He started his career in production and design at Random House.
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